Mariana Lacombe © 2025
For brand questions contact management agency on info@9designs.co
Brand Guidelines Overview
Our brand guidelines are designed to ensure consistency and coherence in our branding efforts across all channels and touchpoints. By following these guidelines, our team can maintain the integrity of our brand identity and effectively communicate our values and personality to our audience.
These guidelines cover everything from our logo usage and color palette to our tone of voice and imagery guidelines. They serve as a comprehensive resource for anyone involved in creating content or representing Brandguide in any capacity.
Logo usage
The logo may be used in several ways and it different color variants. The flexibility of the logo system allows for easy usage and impact across all platforms.
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Typography
Typography is one of the cornerstones of our visual identity. A good pairing of fonts and a strong hierarchy ensure maximal visual impact. Beneath you will find information about the typefaces we use.
Primary Typeface
Aspekta is a modern sans-serif collection inspired by a clean, simple and neutral style.The family provides a wide range of weights and stylistic alternatives that can be mixed to create strong branding. Aspekta is used for headings.
Secondary Typeface
Inter is a typeface carefully crafted & designed for computer screens. Inter features a tall x-height to aid in readability of mixed-case and lower-case text. Inter is used for all paragraphs and body texts as well as subheadings etc.
Colors
The colors are another essential part of of our visual identity across all platforms. In the following section you will find the primary colors as well as an extended palleted to be used for web.
Primary Colors
The primary color palette consists of 3 supporting colors and one brand color. These colors are used in our logos, on flyers and on social media etc.
Gradient Colours
The colors that create the gradient color for the brand consists of 3 supporting colors and one brand color. These colors are used in our logos, on flyers and on social media etc.
Icons
Our icon set is a toolbox for creating supporting graphics and they are based on icons from Angular Icons. The icons are always used in our brand colors and in an outlined version like shown below. All i
Dark Version
This brand color version of the icons can be used on the dark colour palette backgrounds
Light Version
This brand color version of the icons can be used on the light colour palette backgrounds
Brand Documents
In this section you will find several different brand documents which are to be used for strategic guidance for the brand
