When you’re starting out as a new coach, the issue of determining what to charge for your coaching services may cause you great stress or hesitation. In some cases, you may even decide to coach people for free. While some pro bono work can be a good thing for your business and your desire to give back, you need to be careful of selling yourself short.
In fact, there are several reasons that new coaches may be struggling to charge appropriately for their services. The first is the coach’s kind-hearted, well-meaning nature. Many coaches are givers. After all, helping people is one of the main reasons people are drawn to this profession. Perhaps they are used to providing free advice and support to friends, family, or colleagues because it’s simply who they are as a person. However, as time progresses it can be difficult to break this cycle as these same individuals continue to reach out for assistance. The inclination can be to respond immediately and continue on as...
One might assume that a coach would have all the answers—that a person who coaches others to a level of peak performance has it all figured out. However, coaches are not perfect. We’re human beings who operate exactly like our clients. We have fears, insecurities, stories, and limiting beliefs. Consider professional athletes. Though they are at the top of their game and may be the best in the world at their sport, they continue to rely on a coach to guide and advise them.
Truthfully, as coaches, we benefit from coaching just like everyone else. In fact, we know the value of coaching even more so because we have experienced first-hand what it is like to transform people’s lives. We know what is possible through working with a coach and just like our clients, we too want to get to that next level as a result of such a partnership.
The bottom line is that if you’re a coach, you absolutely must have a coach of your own. Here’s why:
A SECOND SET OF EYES
Of all the professions to choose from, you’ve decided that you want to be a coach. Congratulations! You’re about to journey down an exciting path toward one of the most rewarding careers in existence. However, before you get started, it might be worthwhile to examine your true reasons for wanting to pursue a coaching career. Why? Because your authenticity is the first element to your success as a coach. Before committing your time and effort, you want to be sure that your interests and motivations align with the true nature of the profession. Here are four traits that every successful and authentic coach has in common.
If you’re an expert in a specific area or concentration, you may make a great coach in that field. Perhaps you’re a business professional who has reached the pinnacle of your career. The work that once excited and motivated you may now be a source of boredom and dread. You need a new focus—one where you can share your knowledge...